ONLINE
CBS Local hosts BlackBerry local market hubs that served as interaction zones for users to experience how BlackBerry is energizing each city.  From radio talent videos, local event listings and more – visitors were able to connect with BlackBerry on an intimate level.



ON-AIR TALENT AMBASSADORS
Marquee on-air radio talent took to the airwaves to express their love and excitement for their new BlackBerry devices.  Loyal listeners were captivated by their favorite DJ’s initial reactions, favorite features and everyday uses for their new BlackBerry Bolds.

Listen to the spots below




VIDEO TESTIMONIALS
CBS Radio Talent are highlighted in testimonial videos, speaking about their personal experiences and expressing love for the brand.



HOMETOWN REPORTERS
CBS Altitude recruits an army of tech-savvy trendsetters to hit the streets complete with their own BlackBerry Bold to blog about the hottest events around town.
VIB Events include:

  • Chicago – Brad Paisley Concert
  • Houston – Cinco de Mayo Concert
  • Washington D.C. – Freshtival


BLACKBERRY SWEEPSTAKES
Entrants answered a BlackBerry poll question to be entered to win a complete Blackberry bundle, which includes a BlackBerry Bold and a PlayBook.


VIB LIVE EVENTS
Listeners with BlackBerry devices are given instant “VIB Access” at select CBS Radio events just by showing their BlackBerry device at the front door.
Upgrades include:

  • VIP Seating
  • Special Viewing Area
  • Pre-parties



BBM HOTLINE
Listeners were directed to scan a QR code to be intimately connected to the BBM Group in their local market. Messages delivered the inside track on VIB and other events, contests and additional hot news.