Feel the Love
Our top, trusted talent ambassadors visited Bermuda to bring the beauty of the island to their listeners. Through an interactive promotion, talent promoted the most appealing aspects of Bermuda and held a contest to send lucky listeners to experience the beauty for themselves. Bermuda owned the talent pages on CBS RADIO station websites, and all talent created a co-branded Bermuda Blog.
Listen to the spots below
Meet the Bermudians
Ambassadors continued their love affair with Bermuda by introducing their listeners to the local Bermudians that make the island so special, including Carvel VanPutton, head bellman at the Fairmont Hamilton Princess and tourism ambassador E. Michael Jones.
Listen to the spot below
Spread the Love
Talent encouraged their loyal listeners to go online, text or call-in to enter to win. This provided Bermuda with data capture to expand their reachable clientele and gave consumers the chance to win an amazing, all-expense paid getaway.
CBS Altitude Group hired a videographer to film each talent ambassadors’ adventure in Bermuda. Each video was featured on station websites and talent Facebook pages.
Ambassadors visited Bermuda and shared their unique experiences with their home audience through live broadcasts.