On-air messaging encourages CBS Radio listeners to call in to win an advanced copy of an artist’s new CD and qualify to win tickets to see them on Live on Letterman in New York City, courtesy of AT&T.

Listen to the spots below

A designated webpage is created to curate entrees to see Live on Letterman at the Ed Sullivan Theater in New York City.

Award winning Live on Letterman attracts some of today’s biggest musical artists. AT&T helps Live on Letterman become a recognized brand that offers exclusive music footage.