The CBS Altitude Group was founded in 2003 by CBS executives Ricard Lobel and David Goodman. Over the last decade, CBS Altitude generated close to $1 billion in revenue by creating innovative marketing solutions.
Key client partners include powerful brands such as: Walgreens, Allstate, Ford, Fiat, Cargill, MasterCard, University of Phoenix, Walmart, Hyundai, Mercedes, RDIO among many others.
A brief timeline of events:
- 2003: Founded initially as Infinity Solutions & Beyond by Richard Lobel & David Goodman
- 2005: The radio division of the CBS corporation was renamed CBS Radio and the group evolved to include Altitude Group (AG) powered by CBS Radio and led by Richard Lobel
- 2011: Altitude becomes THE local engagement division for all CBS local media assets (i.e. Radio, TV Stations, Out of Home, Websites, Mobile, Streaming, Live Events)
- 2011: Altitude awarded a W3 Silver Award by the International Academy of Visual Arts for work on the “Meet the Bermudians” campaign