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What's New.

5 Lessons in Marketing, Branding and Life from a Marketing Veteran

Last week, 2,800 marketers descended on Orlando for the Association of National Advertisers "Masters of Marketing" conference. While I got to see some of marketing's brightest minds wax poetic last week, I was particularly awe-struck by Jim Stengel's speech. Stengel's speech offered his "5 Lessons in Marketing, in Branding, in Life," a return to a 2008 ANA speech that he gave while still the marketing guru for Procter and Gamble. Now, on his own, Stengel's lessons are still the same, with a few caveats.

MasterCard’s Latest Priceless Experience Sets a New Bar

What's more Priceless for a Chicagoan than to get tickets to the Bears game? How about hanging out with a Bears legend?