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What's New.

How The Past Can Make the Future: Miller Lite’s Retro Rebranding

After redesigning their cans to resemble their 1980s counterparts, Miller Lite is seeing a huge payoff for their rebranding effort.

Chief Marketer or Technologist? Lessons From MasterCard

Does today's CMO need to be a technologist too? Raja Rajamannar, who leads marketing at MasterCard says so. But he doesn't stop there.