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What's New.

The Remarkable Power of a ‘Priceless’ Campaign

From the very first television commercial in 1997, MasterCard has proven again and again that "Priceless" is a durable, " big tent" of a concept, enabling the company to be mysteriouscute, and inventive all under the aegis of a single potent word. Perhaps most notably, the idea of Priceless perfectly reflects the enduring feelings of trust and loyalty that people have for the company.
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Radio Endorsements Most Trusted According to Recent Study

A ringing product endorsement from a trusted radio personality trumps its digital and terrestrial competitors, a recent study has found.
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