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Marketing Masters

Behind Every Campaign Is An Even Better Story.

Cheryl Guerin Ben Jankowski
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MasterCard Cheryl Guerin & Ben Jankowski

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Oh look, honey... CBS is moving in next door!

And we make great neighbors. With the reach of a timeless network in the country’s most important communities, we create next-level engagement right where people work, play and live. Altitude knows what consumers want and what brands need – and we’re inviting them both to the block party.

Strategize. Create. Activate. Evolve.

Bring us your marketing challenges. Push us to our limits and beyond. Tell us you “want to be wowed.”

We live to help marketers engage with people, while remaining attuned to the spirit and vibe of the major communities of America.

How do we do it? We follow a tight but fluid process (we call it “the freedom of a tight strategy”) bringing you inspired, content-driven ideas amplified across CBS assets, which include radio, TV, websites, mobile, e-mail marketing, live events and out of home. It all starts with our team of 15 Business Development specialists and flows through our three core divisions.

Strategy

Our passionate group of Strategists are the architects that draw the blueprints bringing each great campaign to life. The team provides brand and consumer insights combined with ideation and creative direction to set the framework for thoughtful and engaging brand stories.

The best vision is insight.
Malcolm Forbes

Creative

Stories are powerful, but would the Mona Lisa be a masterpiece if DaVinci just wrote about it? Our team of artists visually articulates every strategic idea, every brand personality and every story we tell to create something worthy of a glass case.

Creativity is intelligence having fun.
Albert Einstein

Activation

We’re like a pit crew, except we build the car from scratch, drive it to the finish line and and leave it with a full tank for the next race.

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Vision without execution is hallucination.
Thomas Edison
Meet The Team

Don't Look Now, But I Think We're Surrounded

CBS is everywhere. Across America, we have the power to be heard. From TV and radio to live events, digital and more, we take our impressive properties and focus them to create deep engagement and compelling stories for brands.

Austin

Charlotte

Cincinnati

Columbus

Florence – Myrtle Beach

Fresno – Visalia

Grand Rapids – Kalamazoo – Battle Creek

Harrisburg – Lancaster – Lebanon – York

Indianapolis

Johnstown – Altoona

Kansas City

Madison

Milwaukee

Nashville

Norfolk – Portsmouth – Newport News

Oklahoma City

Portland

Providence – New Bedford

Raleigh-Durham (Fayetteville)

Richmond-Petersburg

Salt Lake City

San Antonio

Tulsa

West Palm Beach – Ft. Pierce

See Our Markets

Radio

CBS Altitude Group harnesses the super-scale of CBS RADIO’s powerhouse local stations in 26 major markets nationwide.  CBS RADIO is home to top-rated stations across a number of formats including News, Sports, Top 40, Alternative Rock, Classic Hits, Country, Adult Hits and Adult Contemporary.

117 Major Market Radio Stations

Whether it’s a morning wake up call, midday soundtrack or a companion for the commute home, nearly 72 million listeners spend their days with CBS Radio stations.

500+ Local & National Opinion Leaders

We don’t call them “talent” for nothing… Funny, engaging and insightful, our trusted local personalities and nationally recognized stars connect with listeners on a truly personal level every single day. If that’s not talent, we don’t know what is.

Television

Don’t touch that dial! CBS Altitude Group leverages the power of this legendary network in a local way to provide clients with targeted, high impact stories across our 29 owned and operated CBS Television stations. TV’s most watched network is home to top-rated programming like The Big Bang Theory, The Good Wife, SURVIVOR, NCIS, and Entertainment Tonight; award specials like The Tony Awards, The Grammy’s and the ACM’s. And, in February 2016, CBS is home to Super Bowl 50.  So much to watch that you won’t even mind that you lost the remote.

CBS Local Digital Media

Imagine having your own personal news crew, your favorite weatherman, a personal DJ, and your entertainment-obsessed best friend in the palm of your hand… In 26 cities, CBS Local Digital is all of that and way more. From the latest local and national headlines to up-to-the-minute traffic reports, local discovery guides and big game highlights, you’ll never miss a thing. (Aerosmith reference unintentional…)

Radio.com

Can you believe we own this domain?

Through RADIO.COM, audiences can stream any of our nationally ranked stations, exclusive digital-only stations, and original video series, while reading high-profile artist interviews and staying connected with up-to-the-minute industry news. Away from your desk? Listeners can stream any station via the RADIO.COM app.

Additionally, all 117 of our stations maintain an individual online presence. Internet. Owned!

Play.it

In 2015, CBS launched its expansion of multi-platform marketing into the podcasting universe, Play.it. Local and national personalities lend their voices to original podcasts covering sports, news, lifestyle, tech, business, comedy, music and kittens. Just kidding about the kittens. (For now.)  From CBS 60 Minutes to sports with Boomer & Carton, Carson Daly on pop culture to business legend Jeffrey Hayzlett, we’ve got plenty of options.

Eventful

Eventful is the world's largest event discovery network, allowing users to search and track upcoming entertainment events in their area and share their plans with friends. See you there?

CBS Radio Live

What do Taylor Swift, the Red Hot Chili Peppers, Pharrell Williams and Jason Aldean have in common? They have all been a part of CBS’s biggest music events.

We Can Survive

“We Can Survive” features some of the hottest acts on the pop charts, all together for a great cause – breast cancer awareness and research. Past performers include Taylor Swift, Katy Perry, Pharrell Williams, Gwen Stefani, Ariana Grande, and many more.

The Night Before

CBS Radio tears it up before the biggest night in football. This annual kickoff concert has featured the likes of the Red Hot Chili Peppers, Jason Aldean and Dierks Bentley. Like the big game, this event gets bigger and better every year.

Local Events

CBS Radio stations host, produce and sponsor premier events in local communities. From big name concerts to small business meetups, each is focused on connecting local consumers with the people and places they’re most passionate about.

Outdoor

OUTFRONT MEDIA

Built on the assets of CBS Outdoor, OUTFRONT Media brings (literally) larger-than-life digital, static and social media displays from Main Street to Madison Avenue. With creative this good, you’ll almost wish for a traffic jam.

CBS Mall Media

From in person engagement zones to floor-to-ceiling signage, CBS Malls creates magnetic brand campaigns that turn shoppers into buyers. We just hope you can find a parking spot.

EcoMedia

If EcoMedia were one of your college roommates, they would be the one your mom likes the most. CBS EcoMedia channels the power of advertising to effect real social change with programs like The EducationAd, the EcoAd, and the Wellness Ad programs. Make a tangible difference. Learn more at ecomedia.cbs.com.

SIMON & SCHUSTER

Tony Robbins and Stephen King may not have much in common in their personal lives, but they are both a part of the Simon & Schuster family. And so are thousands of other amazing authors. S&S is synonymous with excellence in publishing, and is dedicated to bringing first class information, storytellers, and entertainment to a worldwide audience. Visit Simon & Schuster

Contact

Enough about us. Let’s talk about us.

(We promise this goes to a real person)

  • altitude@cbs.com
  • 212.649.4589
  • 1271 Avenue of the Americas
    44th Floor
    New York, NY 10020
  • 5670 Wilshire Blvd
    Suite 200
    Los Angeles, CA 90036
  • 180 N Stetson Ave
    FL 11
    Chicago, IL 60601
  • 26455 American Drive
    Southfield, MI 48034