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What's New.

The Remarkable Power of a ‘Priceless’ Campaign

From the very first television commercial in 1997, MasterCard has proven again and again that "Priceless" is a durable, " big tent" of a concept, enabling the company to be mysteriouscute, and inventive all under the aegis of a single potent word. Perhaps most notably, the idea of Priceless perfectly reflects the enduring feelings of trust and loyalty that people have for the company.

Radio Endorsements Most Trusted According to Recent Study

A ringing product endorsement from a trusted radio personality trumps its digital and terrestrial competitors, a recent study has found.